There’s no right way to announce a DMS transition and the best channels for communication will depend on your dealership’s specific structure and culture.
Many dealerships choose to share their decisions during in-person town hall meetings or through simple videos. See the Fox Motors example video below and download our Dealership Transition Email Template.
Fox Motors also developed a Product Awareness series that was an instrumental part of their successful transition to Dealertrack DMS. Take a look at their employee communication guide they used to help employees get excited about the transition.