Straub Automotive Case Study

The Straub Case Study identifies Straub's problem: needing a solution to make their F&I process efficient, and a better experience for their customers. Solution: use Dealertrack's eMenu for iPad, so Straub could use Product Tours, interactive package configuration, customer survey results, and sales opportunities on declined products. 
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Swope Nissan & Dealertrack eContracting
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