Straub Automotive Case Study

The Straub Case Study identifies Straub's problem: needing a solution to make their F&I process efficient, and a better experience for their customers. Solution: use Dealertrack's eMenu for iPad, so Straub could use Product Tours, interactive package configuration, customer survey results, and sales opportunities on declined products. 
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Top 5 Menu Selling Tips eBook
Top 5 Menu Selling Tips eBook

The eBook discusses: 1) focus on a consultative approach, 2) create a customized presentation, 3) encourage...

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The Dealership Guide to eContracting
The Dealership Guide to eContracting

eContracting replaces the traditional and mistake-prone approach of manual data entry and calculations, pap...