Team Nissan Case Study

April 13, 2017

Because change is the only constant in the automotive industry, Team Nissan uses Dealertrack DMS to stay ahead of the technology curve. The company understands that in order to drive business forward, it needs quick, on-demand access to data. Dealertrack DMS serves as a data warehouse, allowing Team Nissan to access and analyze information anytime, anywhere without restrictions. The company uses this information to create specifcally-tailored marketing messages to attract new customers. Given the busy nature of his business, Team Nissan General Manager Ralph Fast appreciates that Dealertrack’s support team addresses his inquiries quickly and with empathy.

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