Lenders

Digital Contracting for Lenders - The New Digital Car Shopper

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WHAT'S YOUR STRATEGY FOR THE NEW DIGITAL CAR SHOPPER? Up until a year ago dealers and lenders may have viewed going digital as an if. The beginning of this year saw a shift to when, and current events have quickly changed it to NOW. Consumers are used to shopping online, and that expectation is making its way to digital retailing. Dealers are responding by expanding their digital presence. Let's examine some market facts around adopting digital workflows. Consumers more likely to buy a vehicle 100% online 1 Dealers looking beyond their physical store with solutions like digital retailing to provide buying alternatives to customers 2 2 out of 3 86% 1 Cox Automotive COVID-19 Digital Shopping Study, April 4-5 2020 2 Cox Automotive COVID-19 Dealer Impact Study, June 2020

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