Opentrack - The Benchmark for Third-Party DMS Integration

The industry's best dealerships are always coming up with new and innovative ways to serve their customers. But, innovative ideas are rarely simple and they often require dealerships to combine several software solutions. Given the importance of connecting multiple solutions, dealerships need to understand the integration options available through their DMS. Most DMS providers limit vendor selection and charge expensive data fees that can hurt a dealership's bottom line and hinder creative ideas. 

Opentrack is an integration platform that combines flexibility with security. It allows dealerships to easily integrate third-party vendors and create custom, secure, and low cost solutions to their unique challenges. To get an at-a-glace idea of what we mean, check out the graphic below.

To learn more about how dealerships are leveraging open integration to serve customers and make money, check out our guide, "5 Ways a Modular DMS Platform Opens New Possibilities for Profit." The guide explains how your dealership can benefit from open access to your own data. 

About the Author

Dealertrack DMS is an industry-leading dealer management system that provides dealers with the latest technology needed to run a more profitable business. As part of the Cox Automotive family, the Dealertrack platform offers a full suite of unique features, including real-time business reporting, anytime/anywhere access, open vendor integration, and an easy-to-learn interface.

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