While it's true that change is never easy, under the right circumstances it can be good for your business. If you've been thinking about a change, consider looking for a DMS with the features your peers are looking for.
Change is hard, especially in the workplace. Remember what happened the last time your company decided to move the break room? Some of your employees still don't know where to find the fridge. When it comes to enterprise level changes, especially those involving deeply integrated systems and tools, the difficulties tend to be magnified. In fact, recent research conducted by two third-party research firms, confirms those assumptions and provides insights into the specific reasons why change can be so hard, and is some cases, why it can be worth it.
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In the case of your Dealer Management System, a system that touches every aspect of your business, changing providers takes careful planning and consideration. And, this is why so many dealerships are afraid to make a move. They are worried that it will distract from the things that matter most–ensuring customer care and business productivity. Though, the rule isn't one size fits all.
What do dealers want out of a new DMS?
Respondents to the survey cited four qualities–innovation, customer service and training, value, and integration–as the most important factors when looking for a new DMS provider. For dealers, innovation and integration go hand in hand–they want an all-in-one solution that works with other platforms.
Why do so many dealers stay with their current DMS?
One of the more interesting study findings shows that even though dealers are afraid to change, in general, they have a negative view of their current DMS software and provider. According to the study, respondents felt reluctant to change because they were, at least, familiar with using their current system. Many dealers balk at change primarily because of hassle, lack of a better alternative, and locking into a long-term contract.
So, who actually makes a switch?
The study showed that dealers who switched platforms did so for a variety of reasons, though the common theme involved facilitating opportunities to grow their businesses. Better price, getting higher quality product, ease of use, and better costumer service and support were listed as the top reasons dealers made a switch. Interestingly, despite their initial reluctance to change, many dealers found their new providers to be helpful and the platforms easy to use.
Are you ready to make a switch?
Are you satisfied with your current DMS? Perhaps, like the study respondents, you're unhappy, yet reluctant to change. While it's true that change, especially in the workplace, is never easy, under the right circumstances it can be good for your business. If you've been thinking about a change, consider looking for a DMS with the features your peers are looking for.
About the Author
Dealertrack DMS is an industry-leading dealer management system that provides dealers with the latest technology needed to run a more profitable business. As part of the Cox Automotive family, the Dealertrack platform offers a full suite of unique features, including real-time business reporting, anytime/anywhere access, open vendor integration, and an easy-to-learn interface.More Content by Dealertrack DMS