Drive to Success: NADA 2018

February 26, 2018 Dealertrack Staff

Drive to Success is a weekly series capturing the most influential articles, tips, and tricks from industry experts and publication to help drive your dealership to success. Each week will focus on a specific key topic in the automotive industry.



The NADA 2018 Show is right around the corner. There are a few new features to this year’s show and 2018 will bring in a NADA forecasted 16.7 million new-vehicle sales. Make sure your dealership benefits from the most recent information and forecasted trends at the show.


1- 3 Key Metrics for New Car Success in 2018

Digital Dealer: Beyond helping dealers minimize, if not reverse, the trend of losing $406 per new vehicle retailed, these metrics will help you create upward momentum in new vehicles and beyond. Your vehicles sell faster, your inventory turns quicker, and you provide your F&I and service departments more opportunities for business.


2- Dealership Managers Benefit from Attending NADA Show

NADA: The NADA Show is not just for dealers or dealership owners. This annual auto industry event provides the education, business solutions and networking opportunities to help managers drive success in each dealership department. Managers of all kinds attend NADA Show to find real solutions for the issues they face in every department.

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3- Prepare Your Dealership for Emerging Trends in 2018

CBT News: In the past eleven months, it’s becoming clear what needs to occur in the next year to stay relevant and experience growth. These five trends are a resounding declaration of what it will take to stay ahead of competing dealerships in your area.

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4- NADA's Social Convention Zone Shows Dealers How to Effectively Use Social Assets

NADA: The Social Connection Zone (SCZ) is an unbiased space to get your digital marketing questions answered. In its seventh year, SCZ will go beyond the basics of social media and highlight the latest trends in digital marketing while also offering insight into how to best manage all things marketing and communication.

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5-New: NADA Show 2018 Distinguished Speaker Series

NADA: With a newly-designed education series led by industry experts, NADA will demonstrate how to take your business to the next level at NADA Show 2018. Four dynamic speakers will go beyond the Show’s six traditional workshop tracks to discuss Leadership, Culture, Team Building, and Personal and Business Success.

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Check back next week for another Drive to Success: Hiring and Retaining Talent. You will learn about the most recent trends in growing a successful dealership staff.

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