For Gerald Auto, nothing is more important than customer service and client relationships. After their former DMS provider’s lack of support prevented them from cultivating customer relationships, the company realized it wanted a new DMS. Within a short time after adopting Dealertrack DMS, Gerald found employees to be faster, more productive, and more focused on customers. They also found that data was more accessible which helped to make faster, better business decisions. Gerald knows that they have a true partner that is committed to helping their dealer group be successful.