Dwayne Lane Case Study

April 13, 2017

Dwayne Lane: The Flexibility to Grow with Dealertrack DMS

Dwayne Lane emerged from the recent recession strong and eager to grow, but quickly recognized that its legacy DMS was not well equipped to keep up with its plans. The dealership needed a DMS that would make it easy to tie future stores together, adapt to the company’s processes and be easy to learn and use.

As the company’s growth plans became a reality, they chose Dealertrack as their DMS technology partner. Because of this, when Dwayne Lane added three new stores in a period of only 45 days, those stores were 100% self-sufficient within only seven days. Dwayne Lane Auto Family relies on the Dealertrack leading DMS technology, including remote access and a commitment to partnership, to drive their growing multi-store business forward.

Watch their story above to learn more about how Dwayne Lane continues to grow with Dealertrack DMS. 

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